What was wasting time
A Mumbai property consultancy had about 30 blog posts on its website. Few of them answered what local buyers searched for, like news about a flyover, a court ruling or a redevelopment near them. Search traffic was flat, and the founder wanted more enquiries.
What changed
We studied what buyers in the area searched for and wrote local posts in the founder's voice. Each post takes one local change, like a new bridge, a court ruling or a redevelopment, and explains what it means for a buyer. We added 33 new posts in one day, linked the posts to each other, fixed the sitemap and opened the site to AI search tools. We also set up WhatsApp outreach to past contacts.
Result
In four weeks, Google clicks went from 78 to 156 a week. Visits from Google search rose 77% against the four weeks before. The site showed on Google's first page for 177 searches, 44 of them in the top 3. The founder said the WhatsApp outreach brought in around 20 enquiries. This is a past result, not a promise.
How it works
- Find what local buyers search for.
- Pick one local change for each post.
- Write the post in the founder's voice.
- Link posts to each other and update the sitemap.
- Open the site to AI search tools.
- Track clicks and visits every week.
Tools, explained
- Google Search Console shows which searches bring people to the site.
- Google Analytics 4 counts visits and where they came from.
- Claude helped research topics and draft posts for review.
- WhatsApp is where the deals and outreach messages go.